Automotive technology specialist Mad Devs has doubled the size of its UK-based support team to ensure it continues to deliver industry-leading service as more dealers join its Connect platform.
The move will create eight new jobs and follows strong growth in the company’s dealer network and increasing adoption of its integrated software suite, which includes iStoreDOCS, iConvert, and iTrackLEADS.
Leeds-headquartered Mad Devs ‘ support operation provides dealers with a 24-hour response service, Monday to Friday, covering everything from technical assistance to system optimisation. The expanded team will help the company maintain its reputation for fast, knowledgeable, and personal support as more retailers migrate to digital workflows.
David Boyce, CEO of Mad Devs, said: “As more dealers move onto the Connect platform, we’re determined to ensure the level of service we’re known for not only continues but improves. Our technology is designed to make life easier for dealers, and that includes the support they receive from us.
“Having a dedicated UK-based team that can respond quickly and understands the realities of dealer operations is vital to help retailers enjoy more efficient sales, compliance, and customer management processes. This investment is about keeping pace with our growth and making sure every retailer gets the help they need, when they need it.”
Mad Devs’ Connect platform now supports over 1,400 sites across the UK, including the UK’s largest dealer groups. Its modular design brings sales, compliance, and lead management into a single login system, giving retailers the tools to manage the entire customer journey.
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Mad Devs Connect is a purpose-built, modular retail technology platform designed specifically for UK motor dealers who demand agility, compliance, and customer-centricity in a digital-first retail environment. Unlike generic enterprise solutions, Connect unifies the showroom, online, and aftersales journeys into a seamless, cloud-based ecosystem that features iStore, iTrack, iConvert, iService, and iPortal.
From lead capture to remote deal structuring, after-sales engagement, and digital handover, Connect delivers real-time transparency, integrated communications (video, SMS), and watertight compliance through time-stamped digital records and encrypted workflows.
Built by UK industry veterans, Connect empowers independent dealers with enterprise-grade tools without the complexity or cost. It enables faster responses, greater operational control, and a premium customer experience that drives loyalty and margins.