Destination2 has reported an exceptional surge in Black Friday bookings as its commitment to providing luxury holidays at affordable prices strikes a chord with holidaymakers.
The Chester-based business, which specialises in unrivalled deals on luxury holidays to destinations including Dubai and The Maldives, saw close to a 30% increase in bookings compared to the previous year.
The performance represents the highest volume of Black Friday bookings ever for Destination2 and marks a milestone for the company as the strongest Black Friday in the company’s history.
Destination2’s Head of Sales, Betty Bouchier-Hobin, said: “The overwhelming response from holidaymakers this Black Friday highlights the growing demand for affordable luxury getaways among all types of travelers, including families and couples.
“It reflects a strong desire to access luxury experiences that are often seen as unattainable.
“This record-breaking performance for destinations like Dubai and The Maldives highlights the importance of offering great value and convenience for these sought-after locations.
“More travellers than ever are taking advantage of Black Friday deals to plan their holidays well in advance, securing their next trip with confidence and ease.”