ASAP, the sales progression specialist, is expanding its team as growing pressures in the UK housing market drive increased demand for sales progression expertise at the Pontefract firm.
Founded more than a decade ago, ASAP was one of the first UK companies dedicated solely to sales progression – the process of managing a property sale from offer agreed through to completion. What began as a niche service has since become an increasingly vital part of the property transaction process, as sales take longer, involve more parties, and place greater strain on estate agents and conveyancers.
Today, the average property transaction takes around 123 days to reach exchange, with rising compliance requirements and stretched conveyancing resources contributing to delays and higher fall-through rates. Against this backdrop, specialist sales progression firms have emerged across the country to help keep transactions moving and improve communication between buyers, sellers and agents.
“There’s been a real shift in how the industry views sales progression,” said Richard Megson, MD at ASAP. “It’s no longer an add-on or an afterthought. It’s a critical function that can make or break a transaction, particularly in long and complex chains”.
While a growing number of boutique providers have entered the market in recent years, ASAP says its long-standing focus on the sector has helped it build proven processes, technology and expertise. The firm reports a fall-through rate of just 9 per cent, compared with an industry average of around 30 per cent.
To support increasing demand from estate agency clients, the company is now expanding its workforce, creating new roles across sales progression, client support and operations. Many of the roles are likely to support local employment, offering opportunities for career development in a growing part of the property sector.
“This is about creating real jobs, investing in people, and building an inclusive, supportive team where progression is genuinely possible. Sales progression is a skilled role, and we’re committed to training, development and promoting from within”, added Richard Megson.
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About ASAP
Established in 2014, Complete ASAP (ASAP) Ltd is a national sales progression solution. The vision was to speed up the conveyancing process and get everyone moving faster, and the company has honed an innovative approach which has reduced transaction times by up to eight weeks*.
Since its launch, the business has grown consistently in size and turnover. Working with property professionals nationwide, ASAP counts estate agents, IFAs, mortgage brokers and auctioneers among its customers.
Complete ASAP is a fully-managed service, from the moment of listing until completion. The services that sit within it include:
- Instruct ASAP – recommended solicitors handpicked by ASAP
- Comply ASAP – optional extras to stay compliant, including Buyer Information Packs and Enhanced AML electronic checks with biometric facial recognition
- Progress ASAP – a dedicated sales progressor, real-time 24/7 case checking
*Compared to the industry average