A family-run business is marking 20 successful years in the bed sector, proving that passion and personal service never go out of style.
Perfect Dreams, established in 2005 by Donna Daniel and her father John, has grown from a single shop on Abergele Road, Colwyn Bay, into one of the region’s leading independent names for beds and bedroom furniture. What began as one store has expanded into two specialist outlets in Colwyn Bay and a popular Llandudno showroom, opened in 2014 to meet increasing demand along the North Wales coast.
Donna, originally from Queensferry and now living in Abergele, says the milestone represents a proud moment for the entire family.
“When I first started, I hadn’t a clue about selling beds, but you soon pick it up,” she said.
“Now we know every product inside out, so when someone walks in or calls up, we can help them straight away. That knowledge and personal touch are what customers value most.”
Her father John, who has spent more than 50 years in the industry, remains actively involved at nearly 80 years old. From helping Donna set up the shop and taking on deliveries in the early days to continuing to serve customers across North Wales and beyond, his commitment is unwavering.
“Dad’s part of the furniture, quite literally!” said Donna.
“He’s been delivering beds for decades and still loves being involved. He’s such a big part of who we are.”
The family legacy is now into its third generation, with Donna’s daughter Danielle joining the business after a career as airline cabin crew. Donna hopes the tradition will continue even further in the future.
“Maybe she’ll join us too one day,” she said. “That would make four generations, and Dad would be over the moon to see that.”
Over the past two decades, Perfect Dreams has served thousands of customers across North Wales, the North West and further afield, with deliveries even reaching places such as Portugal and the Ascension Islands. The business has built a reputation for high-quality products, fair prices, and outstanding customer care.
“The secret to our success is no secret,” Donna added.
“Friendly staff, fair prices, and doing things properly. People just want a comfortable bed and to be treated with respect, and that’s always been our philosophy.”
Despite navigating challenges from the 2008 financial crisis to Brexit and the Covid-19 pandemic, the business has continued to thrive by staying rooted in its community values while embracing online retail and modern customer service tools.
Perfect Dreams also gives back locally, supporting causes such as The Hummingbird Project in Abergele through regular fundraising initiatives.
“We’re incredibly proud to be part of such a supportive community,” said Donna.
“Colwyn Bay and Llandudno are full of fantastic independent businesses. We’ve had amazing support from our customers over the last 20 years and we hope to help them sleep soundly for many more to come.”