New capabilities – including introduction of additional agents, deep intelligence and agentic interoperability – can help double seller productivity and speed revenue execution processes 5x
21st October– London, UK: Gong will announce new product innovations at Gong Celebrate, built to orchestrate essential go-to-market workloads in a single, trusted revenue AI operating system. Led by the new Gong Orchestrate, and an expanded portfolio of intelligent agents, these capabilities are designed to help teams win more deals with greater intelligence, automation, and visibility.
The new products help revenue teams orchestrate revenue workflows, and are built to deliver:
· Doubled rep productivity
· Five times faster execution of key sales motions
· Two times higher quality decision-making
Gong Orchestrate is designed to close the gap between business strategy and front-line execution on revenue teams. This industry-first solution will enable teams to define, execute, and evaluate the effectiveness of GTM strategies all in one place. Companies have traditionally relied on sales reps to follow critical plays such as new business, cross-selling, onboarding, and quarterly business reviews, but these can be prone to inconsistencies. By unifying these motions into a single operating system, revenue organisations can centralise the strategic direction and tactical execution of their sales motions, creating better alignment and efficiency.
Orchestrate addresses this by helping teams:
- Guide leaders to quickly and accurately define, create, and launch consistent sales plays for adoption across the organisation
- Surface real-time guidance for sellers across the buying journey, allowing entire teams to execute more consistently
- Identify and scale winning strategies based on data that measures business impact
Transformative revenue orchestration relies on the foundational elements of intelligence, visibility, and automation to inform and optimise key processes. Gong is unveiling additional innovations in each of these areas.
Agent-driven deep intelligence
To be able to optimise revenue orchestration, Gong is enhancing how companies understand and act on insights by introducing greater precision and understanding. Powered by the Gong Revenue Graph’s complete and dynamic map of customer interactions, the new offerings include:
· AI Deep Researcher agent. Extending beyond a simple chatbot interface, this agent features multi-step analysis that handles complex business questions requiring in-depth consideration. In this way, AI Deep Researcher will deliver trustworthy insights based on real interactions.
· Gong is also building on the popularity of its AI Ask Anything agent, which has previously let users query calls, accounts, deals, and individual contacts, to now enable natural language questioning across the entire Gong dataset. This will provide even more comprehensive data sources to drive revenue team insights.
Combined, these agents – part of an expanded portfolio which now includes 18 – can deliver valuable insights that help teams drive greater organisational intelligence and success. For example, a sales leader can use the expanded AI Ask Anything feature to evaluate how new messaging is resonating with prospects, and then leverage AI Deep Researcher to report on its impact on win/loss metrics.
Automation to drive faster execution
New automation capabilities from Gong are designed to enable greater interoperability between revenue teams and agents, helping streamline and speed the transition between strategy and execution. AI Data Extractor will automatically create fields within CRM and auto-populate them based on captured customer interactions, eliminating the need for manual input from sales reps. These fields can then be automatically brought into revenue workflows – and ultimately help scale growth.
Organisational-level visibility for business outcomes
Gong’s comprehensive dataset of customer interactions – the Revenue Graph – provides organisational-level visibility and flexibility to configure insights and reports in a way that is optimised for their business. For example:
· Configurable Forecast Boards will deliver increased flexibility and customisability for forecasting, directly pulling data from customer interactions.
· Account Boards will extend beyond sales reps to engage post-sales and account management teams with full context, enabling them to manage renewals, expansions, and churn alongside the teams driving new business.
Agentic Interoperability
As AI agents increasingly undertake and streamline some of the traditional administrative work that has occupied revenue professionals’ time, the extent of their effectiveness is gauged by their ability to autonomously collaborate on interactions and tasks. The introduction of MCP support by Gong – with critical integrations initially with Hubspot, Salesforce Agentforce, and others – is a direct response to the industry challenge of AI fragmentation. The effectiveness of AI agents is inherently limited by their data access; if they are siloed in one application, they cannot orchestrate tasks or make decisions based on the complete customer journey.
“With the new MCP support, customers will be able to leverage Gong’s data, insights, and AI agents directly within their existing revenue stack,” said Eran Aloni, EVP Product Strategy and Ecosystem, Gong. “This new AI interoperability ecosystem delivers the flexibility and added intelligence to help revenue teams orchestrate their mission-critical revenue motions in the way that is most compatible with their business.”
Gong works with an ecosystem of partners to bring AI-powered insights to revenue teams globally. Gong’s partners and customers represent:
- 57% higher win rates
- Saved more than 7,600 hours through AI-powered revenue transformation
- More than 300 partners in the Gong Collective
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About Gong
Gong uses AI to transform how revenue teams win. The Gong Revenue AI Operating System unifies data, insights, and workflows into a single, trusted system that observes, guides, and acts alongside the world’s most successful revenue teams. Powered by the Gong Revenue Graph of customer interaction data, intelligent agents, and trusted applications, Gong helps more than 4,800 companies around the world deeply understand their teams and customers, automate critical sales workflows, and close more deals with less effort. For more information, visit www.gong.io.