With only 25 U.S. states mandating financial literacy in schools and 86% of entrepreneurs earning under $100,000 a year, a groundbreaking new book aims to spark a nationwide shift in how business owners view money, mindset, and success.
The Financial Success Principles: From Vision to Impact blends the emotional depth of a hero’s journey with practical, proven strategies for building financial clarity and sustainable wealth.
Co-authored by success strategist Becca Heissel, profit strategist Caroline Passmore, and story strategist Mattie Murrey, the book offers readers a powerful roadmap to rewrite their financial future, without sacrificing identity, purpose, or joy.
“Too many entrepreneurs feel like financial success is for someone else. This book is our answer to that narrative. It’s proof that you don’t need to hustle harder, you need better tools, a new mindset, and a clear strategy,” says Becca Heissel, certified Jack Canfield trainer and personal development coach. “When I applied the principles in this book, I didn’t just overcome a personal financial hurdle, I built a framework anyone can use to turn dreams into reality.”
From overcoming money shame to building confident pricing strategies, The Financial Success Principles takes a fresh, empowering approach to money management, one rooted in values, vision, and aligned action.
“Profit isn’t a dirty word, it’s the power behind your purpose,” explains Caroline Passmore, a seasoned accountant with over three decades of experience. “So many small business owners are doing incredible work, but they’re struggling financially because no one ever taught them the basics of profit planning. This book changes that.”
With a foreword by Jack Canfield, #1 New York Times bestselling author and co-creator of Chicken Soup for the Soul, the book has already attracted attention for its unique blend of inspiration and action.
“When you change your money story, you change your entire life,” adds Mattie Murrey, professional ghostwriter, and co-author. “As women, as creatives, as entrepreneurs, we’re often told to play small or stay quiet when it comes to money. This book gives people permission to rewrite that script, and equips them to do it well.”
Whether you’re just launching your business or looking to scale with purpose, The Financial Success Principles is designed to shift the way you think about wealth, and help you take confident, aligned steps toward it.
Book Launch Date: September 22, 2025
Learn More / Pre-Order: www.thefinancialsuccessprinciples.com
About the Authors
Becca Heissel is a special needs mompreneur, certified Jack Canfield trainer, and 4x international bestselling author. Along with co-authors Mattie Murrey Tegels (Story Strategist) and Caroline Passmore (Profit Strategist), they wrote this book in one clear, unified voice to serve one mission: helping readers step into confidence, clarity, and financial power.