Freeletics Unveils A New Era In Digital Fitness With The Launch Of Coach+

Freeletics, the leading provider of AI-based fitness and lifestyle coaching announces the launch of Coach+ Pilot, a pioneering, generative AI model to simulate an authentic, true-to-life personal training experience.

Renowned globally for the most advanced digital personal trainer, the launch of Coach+ marks a milestone moment for Freeletics, bringing them a step closer to being the ultimate pocket-sized personal trainer. Building on their already pioneering work in machine learning algorithms, the integration of Large Language Models (LLMs) and generative AI will emulate a lifelike personal training experience with personalised dialogues for guidance, feedback, and motivation.

Allowing users to interact with their Freeletics AI coach in a hyper-realistic personal training experience before, during and after training, the launch of Coach+ gives users access to fitness advice and support 24/7.

Representing the next generation of digital fitness thanks to data-based, human-like, real-time coaching, Coach+ will also support users during the onboarding process, help them to select a Freeletics Training Journey which fits their personal goals and needs, and answer fitness and Freeletics-specific questions quickly and efficiently.

“It is our mission to show the world that with the right tools, mindset and coaching, anyone can follow a fitness routine for life,” says Daniel Sobhani, CEO of Freeletics. “We have established ourselves as the original and best AI fitness and lifestyle app, and the launch of Coach+ demonstrates our commitment to offering innovative, technological solutions which enhance people’s lives in real-time. The Freeletics Coach algorithm gets to know each user on a personal level, learning from them and comparing data points of our 57+ million users globally to customise and tailor workouts that ensure users keep progressing, hitting, and surpassing their goals. We’ve worked exceptionally hard to offer a training experience which is just as good, and in some parts better, than that of a personal trainer, all at a fraction of the cost.”

In addition to hyper-personalised training plans that set users up for success, Freeletics motivates users through a multitude of in-app features. Badges mark milestones in a Free Athlete’s journey such as the mastering of new skills, beating their own personal best, or taking part in one of the many community challenges which take place throughout the year. In addition, the recently introduced Daily Athlete Score tracks users’ progress and visualises their fitness status in one comprehensive score.

Offering the world’s most advanced digital fitness coaching, Freeletics is trusted by 57+ million users worldwide and on a mission to help users to make fitness part of their lifestyle – for life. Featuring an almost infinite number of workouts and Training Journeys for every goal, the integration of Coach+ will provide users with even more guidance and tools  to build a lifelong, goal-oriented 360-degree approach to health and fitness.



About Freeletics:

Freeletics was founded in 2013 with the mission to challenge and inspire people to become the strongest version of themselves, both mentally and physically.

Since then, the company has become the world’s leading provider of AI-based fitness and lifestyle coaching, with 57+ million users in over 175 countries.

The Freeletics app is not just the #1 fitness app in Europe but also offers the most advanced AI technology in the industry. It puts a personal trainer in your pocket, helping you to train anytime, anywhere, with ultra-personalized training plans and workouts that fit any situation or schedule.

Its AI technology allows the app to learn from millions of users and their individual feedback, so it can develop ongoing innovative workout plans with over a trillion workout combinations, all uniquely designed to suit every single user, down to the last exercise.

For more information about Freeletics, visit To download the Freeletics app, visit the App Store or Google Play Store.

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